Companies are social systems. They are made up of people and people are known to be creatures of habit. This is often in contrast to a constantly changing environment that companies must adapt to. Because every change in the market or in the industry has a corresponding impact on companies and their employees. Of course, climate-related changes and sustainability issues are no exception.
In order to adapt to changes in society or th environment, a solid change management is required. When we change, we all go through different stages, regardless of wether the change relates to a company or an entire society. The curve illustrates the different stages of a transformation process. Therefore, it is important to turn the informed pessimists into informed optimists and lead the change in the right direction.
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